{"id":1295,"date":"2024-11-28T12:07:58","date_gmt":"2024-11-28T11:07:58","guid":{"rendered":"https:\/\/www.ignitenexum.com\/proyecto\/desenvolupament-i-internacionalitzacio-dun-posicionament-de-proteccio-per-a-marques-de-control-dinsectes-a-la-llar\/"},"modified":"2025-03-10T11:18:49","modified_gmt":"2025-03-10T10:18:49","slug":"desenvolupament-i-internacionalitzacio-dun-posicionament-de-proteccio-per-a-marques-de-control-dinsectes-a-la-llar","status":"publish","type":"proyecto","link":"https:\/\/www.ignitenexum.com\/ca\/proyecto\/desenvolupament-i-internacionalitzacio-dun-posicionament-de-proteccio-per-a-marques-de-control-dinsectes-a-la-llar\/","title":{"rendered":"Desenvolupament i internacionalitzaci\u00f3 d&#8217;un posicionament de protecci\u00f3 per a marques de control d&#8217;insectes a la llar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1295\" class=\"elementor elementor-1295 elementor-177\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15e25f8d e-flex e-con-boxed e-con e-parent\" data-id=\"15e25f8d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebc0baf elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7ebc0baf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Desenvolupament i internacionalitzaci\u00f3 d&#8217;un posicionament de protecci\u00f3 per a marques de control d&#8217;insectes a la llar<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317a3e4e e-flex e-con-boxed e-con e-parent\" data-id=\"317a3e4e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6fec77f8 e-con-full e-flex e-con e-child\" data-id=\"6fec77f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4afd33e2 elementor-widget elementor-widget-heading\" data-id=\"4afd33e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Empresa:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67cefe94 elementor-widget elementor-widget-heading\" data-id=\"67cefe94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sara Lee<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be28392 elementor-widget elementor-widget-heading\" data-id=\"be28392\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b04a7 elementor-widget elementor-widget-heading\" data-id=\"b3b04a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/ca\/sectors\/gran-consum-cura-de-la-llar\/\" rel=\"tag\">Gran Consum \u2013 Cura de la Llar<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228cd836 elementor-widget elementor-widget-heading\" data-id=\"228cd836\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Projecte:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5303d7 elementor-widget elementor-widget-heading\" data-id=\"5a5303d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/ca\/area_de_desarrollo\/desenvolupament-de-marques\/\" rel=\"tag\">Desenvolupament de marques<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-612d23a e-con-full e-flex e-con e-child\" data-id=\"612d23a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f933874 elementor-widget elementor-widget-text-editor\" data-id=\"1f933874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la categoria de control d&#8217;insectes per a la llar, els consumidors estan especialment preocupats per la toxicitat dels productes en relaci\u00f3 amb les seves fam\u00edlies i mascotes. Mentre que la majoria de les marques prometien l&#8217;efic\u00e0cia m\u00e0xima (\u00abeliminaci\u00f3\u00bb), nom\u00e9s algunes poques a nivell mundial van aconseguir establir un posicionament s\u00f2lid basat en la protecci\u00f3 (\u00abescut protector\u00bb). Aquest projecte va implicar traslladar el coneixement adquirit amb marques com GoodKnight a l&#8217;\u00cdndia, Vape a It\u00e0lia i Pyrel a Fran\u00e7a a la resta de marques amb un valor de marca suficient per avan\u00e7ar en aquesta direcci\u00f3. A m\u00e9s dels ajustos valents en el posicionament de marca, tamb\u00e9 va suposar un pla d&#8217;innovaci\u00f3 alineat amb aquesta nova estrat\u00e8gia.   <\/p>\n<p>El paper dels equips de M\u00e0rqueting Global i R+D a Barcelona, Mumbai i Se\u00fcl va ser fonamental per al seu desenvolupament.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4e9701 e-flex e-con-boxed e-con e-parent\" data-id=\"a4e9701\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6777869 e-con-full e-flex e-con e-child\" data-id=\"6777869\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58b8361 elementor-widget elementor-widget-image\" data-id=\"58b8361\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/elementor\/thumbs\/3_homekeeper_brand_banner-r2p0dx21vc1yxp2hfl2gebxff3uuh0sqlcx97n16sg.jpg\" title=\"3_homekeeper_brand_banner\" alt=\"Desarrollo de proyectos de innovaci\u00f3n para Ambientadores en la marca Ambipur con foco en los inputs de Trade Marketing 05\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffe6ad8 e-con-full e-flex e-con e-parent\" data-id=\"5ffe6ad8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8d607f elementor-widget elementor-widget-heading\" data-id=\"1c8d607f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projectes relacionats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afdb745 e-con-full e-flex e-con e-parent\" data-id=\"5afdb745\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c9e56 elementor-grid-4 elementor-grid-laptop-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"13c9e56\" data-element_type=\"widget\" data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;4&quot;,&quot;columns_laptop&quot;:&quot;4&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-44 post-1331 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-transformacio-dempresa sector-alimentacio-gran-consum-horeca-i-canal-especialista\" role=\"listitem\">\n\t\t\t<a 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150w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-768x768.webp 768w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tPreparaci\u00f3 del llan\u00e7ament al gran consum i posada en marxa d&#8217;un nou obrador d&#8217;una empresa de pizza fresca\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-44 post-1327 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-transformacio-dempresa sector-alimentacio-gran-consum-horeca-i-canal-especialista\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/ca\/proyecto\/preparacio-del-llancament-al-gran-consum-de-les-marques-especialistes-obrador-sorribas-i-biogra-dalimentacio-saludable\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1024x768.jpg\" class=\"attachment-large size-large wp-image-1128\" alt=\"Preparaci\u00f3n lanzamiento al Gran Consumo de las Marcas Especialistas &quot;Obrador Sorribas&quot; y &quot;Biogr\u00e1&quot; de alimentaci\u00f3n saludable 04\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1024x768.jpg 1024w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-300x225.jpg 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-768x576.jpg 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href=\"https:\/\/www.ignitenexum.com\/ca\/proyecto\/rellancament-de-les-marques-sorribas-i-biogra-en-alimentacio-saludable\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra.jpg\" class=\"attachment-large size-large wp-image-1018\" alt=\"\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra.jpg 1000w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra-300x200.jpg 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div 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size-large wp-image-1080\" alt=\"Desarrollo de proyectos de innovaci\u00f3n para Ambientadores en la marca Ambipur con foco en los inputs de Trade Marketing 01\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/9_ambipur-car-1.jpg 628w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/9_ambipur-car-1-195x300.jpg 195w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tDesenvolupament de projectes d&#8217;innovaci\u00f3 per a ambientadors en la marca Ambipur amb focus en els inputs de Trade Marketing\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1114,"template":"elementor_header_footer","area_de_desarrollo":[40],"sector":[46],"class_list":["post-1295","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","area_de_desarrollo-desenvolupament-de-marques","sector-gran-consum-cura-de-la-llar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Desenvolupament i internacionalitzaci\u00f3 d&#039;un posicionament de protecci\u00f3 per a marques de control d&#039;insectes a la llar - IGNITE NEXUM<\/title>\n<meta name=\"description\" content=\"En la categoria de control d&#039;insectes per a la llar, els consumidors estan especialment preocupats per la toxicitat dels productes...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ignitenexum.com\/ca\/proyecto\/desenvolupament-i-internacionalitzacio-dun-posicionament-de-proteccio-per-a-marques-de-control-dinsectes-a-la-llar\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desenvolupament i internacionalitzaci\u00f3 d&#039;un posicionament de protecci\u00f3 per a marques de control d&#039;insectes a la llar - IGNITE NEXUM\" \/>\n<meta property=\"og:description\" content=\"En la categoria de control d&#039;insectes per a la llar, els consumidors estan especialment preocupats per la toxicitat dels productes...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ignitenexum.com\/ca\/proyecto\/desenvolupament-i-internacionalitzacio-dun-posicionament-de-proteccio-per-a-marques-de-control-dinsectes-a-la-llar\/\" \/>\n<meta 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