{"id":1307,"date":"2024-12-01T13:53:53","date_gmt":"2024-12-01T12:53:53","guid":{"rendered":"https:\/\/www.ignitenexum.com\/proyecto\/desenvolupament-i-llancament-de-diverses-innovacions-en-la-marca-combat-als-estats-units\/"},"modified":"2025-03-10T11:38:05","modified_gmt":"2025-03-10T10:38:05","slug":"desenvolupament-i-llancament-de-diverses-innovacions-en-la-marca-combat-als-estats-units","status":"publish","type":"proyecto","link":"https:\/\/www.ignitenexum.com\/ca\/proyecto\/desenvolupament-i-llancament-de-diverses-innovacions-en-la-marca-combat-als-estats-units\/","title":{"rendered":"Desenvolupament i llan\u00e7ament de diverses innovacions en la marca Combat als Estats Units"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1307\" class=\"elementor elementor-1307 elementor-473\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2ad385 e-flex e-con-boxed e-con e-parent\" data-id=\"4f2ad385\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17c21296 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"17c21296\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Desenvolupament i llan\u00e7ament de diverses innovacions en la marca Combat als Estats Units<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5994ffc4 e-flex e-con-boxed e-con e-parent\" data-id=\"5994ffc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41242827 e-con-full e-flex e-con e-child\" data-id=\"41242827\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149f0b5c elementor-widget elementor-widget-heading\" data-id=\"149f0b5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Empresa:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19264c elementor-widget elementor-widget-heading\" data-id=\"1e19264c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Henkel<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6e1c56 elementor-widget elementor-widget-heading\" data-id=\"3e6e1c56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5bcf1 elementor-widget elementor-widget-heading\" data-id=\"fc5bcf1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/ca\/sectors\/gran-consum-cura-de-la-llar\/\" rel=\"tag\">Gran Consum \u2013 Cura de la Llar<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b53357 elementor-widget elementor-widget-heading\" data-id=\"1b53357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Projecte:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216dfc49 elementor-widget elementor-widget-heading\" data-id=\"216dfc49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/ca\/area_de_desarrollo\/innovacio\/\" rel=\"tag\">Innovaci\u00f3<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-232b8c36 e-con-full e-flex e-con e-child\" data-id=\"232b8c36\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32bb645 elementor-widget elementor-widget-text-editor\" data-id=\"32bb645\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La marca Combat, especialitzada en el control de paneroles als Estats Units, portava diversos anys sense innovacions. El seu enfocament es limitava al lideratge en trampes per a paneroles, la qual cosa redu\u00efa la seva rellev\u00e0ncia davant dels consumidors i enfront de la compet\u00e8ncia de la marca l\u00edder, Raid. <\/p>\n<p>Aquest projecte va marcar el retorn de Combat a la innovaci\u00f3 en una categoria altament regulada per la FDA i les normatives estatals, que varien segons la regi\u00f3. Gr\u00e0cies a la col\u00b7laboraci\u00f3 entre l&#8217;equip local de Henkel a Scottsdale, Arizona, i els equips globals a D\u00fcsseldorf i Barcelona, es van aconseguir portar al mercat, en un temps r\u00e8cord de tres anys, tres noves iniciatives que van ser molt ben rebudes pels distribu\u00efdors: Combat Gel Syringe, Combat Foam Aerosol, Combat Ant Double Bait. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa6ce3 e-flex e-con-boxed e-con e-parent\" data-id=\"efa6ce3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc00e06 e-con-full e-flex e-con e-child\" data-id=\"fc00e06\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f913dc7 elementor-widget elementor-widget-video\" data-id=\"f913dc7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=orm7jpFIiWE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce59b8d elementor-widget elementor-widget-gallery\" data-id=\"ce59b8d\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/6_71cwlGEmk1L._AC_SX679_.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ce59b8d\" data-elementor-lightbox-title=\"Desarrollo y lanzamiento del primer sistema de tecnologia para el control de mosquitos 01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkxLCJ1cmwiOiJodHRwczpcL1wvd3d3Lmlnbml0ZW5leHVtLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcLzZfNzFjd2xHRW1rMUwuX0FDX1NYNjc5Xy5qcGciLCJzbGlkZXNob3ciOiJjZTU5YjhkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/6_71cwlGEmk1L._AC_SX679_.jpg\" data-width=\"679\" data-height=\"679\" aria-label=\"Desarrollo y lanzamiento del primer sistema de tecnologia para el control de mosquitos 01\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/6_Combat-Foam-Aerosol.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ce59b8d\" data-elementor-lightbox-title=\"Desarrollo y lanzamiento del primer sistema de tecnologia para el control de mosquitos 01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkyLCJ1cmwiOiJodHRwczpcL1wvd3d3Lmlnbml0ZW5leHVtLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcLzZfQ29tYmF0LUZvYW0tQWVyb3NvbC5qcGciLCJzbGlkZXNob3ciOiJjZTU5YjhkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/6_Combat-Foam-Aerosol-768x768.jpg\" data-width=\"768\" data-height=\"768\" aria-label=\"Desarrollo y lanzamiento del primer sistema de tecnologia para el control de mosquitos 01\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3530f1fe e-con-full e-flex e-con e-parent\" data-id=\"3530f1fe\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0276fb elementor-widget elementor-widget-heading\" data-id=\"3b0276fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projectes 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data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;4&quot;,&quot;columns_laptop&quot;:&quot;4&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-44 post-1331 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-transformacio-dempresa sector-alimentacio-gran-consum-horeca-i-canal-especialista\" role=\"listitem\">\n\t\t\t<a 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768w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1536x1152.jpg 1536w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1.jpg 2016w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tPreparaci\u00f3 del llan\u00e7ament al Gran Consum de les Marques Especialistes \u00abObrador Sorribas\u00bb i \u00abBiogr\u00e0\u00bb d&#8217;alimentaci\u00f3 saludable\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-40 post-1323 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-desenvolupament-de-marques sector-alimentacio-gran-consum-horeca-i-canal-especialista\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" 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