{"id":1323,"date":"2024-12-05T12:09:33","date_gmt":"2024-12-05T11:09:33","guid":{"rendered":"https:\/\/www.ignitenexum.com\/proyecto\/rellancament-de-les-marques-sorribas-i-biogra-en-alimentacio-saludable\/"},"modified":"2025-03-10T12:09:49","modified_gmt":"2025-03-10T11:09:49","slug":"rellancament-de-les-marques-sorribas-i-biogra-en-alimentacio-saludable","status":"publish","type":"proyecto","link":"https:\/\/www.ignitenexum.com\/ca\/proyecto\/rellancament-de-les-marques-sorribas-i-biogra-en-alimentacio-saludable\/","title":{"rendered":"Rellan\u00e7ament de les marques Sorribas i Biogr\u00e1 en alimentaci\u00f3 saludable"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 elementor-195\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4045499e e-flex e-con-boxed e-con e-parent\" data-id=\"4045499e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be0e412 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1be0e412\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rellan\u00e7ament de les marques Sorribas i Biogr\u00e1 en alimentaci\u00f3 saludable<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c19e4b8 e-flex e-con-boxed e-con e-parent\" data-id=\"5c19e4b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26e1b27e e-con-full e-flex e-con e-child\" data-id=\"26e1b27e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c271609 elementor-widget elementor-widget-heading\" data-id=\"2c271609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Empresa:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50fc1637 elementor-widget elementor-widget-heading\" data-id=\"50fc1637\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Idilia Foods<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a78668b elementor-widget elementor-widget-heading\" data-id=\"1a78668b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d50b1d elementor-widget elementor-widget-heading\" data-id=\"46d50b1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/ca\/sectors\/alimentacio-gran-consum-horeca-i-canal-especialista\/\" rel=\"tag\">Alimentaci\u00f3: Gran Consum, Horeca i Canal Especialista<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565df81a elementor-widget elementor-widget-heading\" data-id=\"565df81a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Projecte:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a96200 elementor-widget elementor-widget-heading\" data-id=\"6a96200\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/ca\/area_de_desarrollo\/desenvolupament-de-marques\/\" rel=\"tag\">Desenvolupament de marques<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ed0a197 e-con-full e-flex e-con e-child\" data-id=\"3ed0a197\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e27e423 elementor-widget elementor-widget-text-editor\" data-id=\"1e27e423\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El m\u00f3n de la prote\u00efna vegetal i l&#8217;alimentaci\u00f3 ecol\u00f2gica, en qu\u00e8 Sorribas operava des de 1915, es trobava en un moment en qu\u00e8 molts operadors veien un enorme potencial. Tot i que el canal principal seguia sent el dels herbolaris, el \u2018retail\u2019 modern comen\u00e7ava a guanyar espai.<\/p>\n<p>Aquest projecte va consistir a modernitzar l&#8217;oferta de prote\u00efnes vegetals i productes ecol\u00f2gics per ser rellevants davant d&#8217;un consumidor cada cop m\u00e9s jove i exigent.<\/p>\n<p>En l&#8217;\u00e0mbit de la prote\u00efna vegetal, la innovaci\u00f3 clau va ser el llan\u00e7ament d&#8217;una gamma d&#8217;hamburgueses vegetals elaborades a baixa temperatura juntament amb el xef Tony Botella. L&#8217;excel\u00b7lent cura en la selecci\u00f3 d&#8217;ingredients i el seu tractament durant l&#8217;elaboraci\u00f3 va resultar en una gamma de productes que va penetrar r\u00e0pidament en el canal modern, tot recuperant la rellev\u00e0ncia de Sorribas.<\/p>\n<p>Pel que fa als productes ecol\u00f2gics de temperatura ambient de Biogr\u00e0, el projecte va consistir a racionalitzar la gamma existent, eliminant aquells productes obsolets i creant un nou assortiment amb un nivell de qualitat clarament superior en llavors, esmorzars, arrossos i altres especialitats.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70fcea9 e-flex e-con-boxed e-con e-parent\" data-id=\"70fcea9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1fc817 e-con-full e-flex e-con e-child\" data-id=\"c1fc817\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-805adc6 elementor-widget elementor-widget-gallery\" data-id=\"805adc6\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_Sorribas-Marketing-Pimiento.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"805adc6\" data-elementor-lightbox-title=\"11_Sorribas Marketing Pimiento\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQyLCJ1cmwiOiJodHRwczpcL1wvd3d3Lmlnbml0ZW5leHVtLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcLzExX1NvcnJpYmFzLU1hcmtldGluZy1QaW1pZW50by5qcGciLCJzbGlkZXNob3ciOiI4MDVhZGM2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_Sorribas-Marketing-Pimiento.jpg\" data-width=\"600\" data-height=\"848\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_sorribas-quimica.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"805adc6\" data-elementor-lightbox-title=\"11_sorribas qui\u0301mica\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0LCJ1cmwiOiJodHRwczpcL1wvd3d3Lmlnbml0ZW5leHVtLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcLzExX3NvcnJpYmFzLXF1aW1pY2EuanBnIiwic2xpZGVzaG93IjoiODA1YWRjNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_sorribas-quimica.jpg\" data-width=\"600\" data-height=\"848\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"805adc6\" data-elementor-lightbox-title=\"11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQxLCJ1cmwiOiJodHRwczpcL1wvd3d3Lmlnbml0ZW5leHVtLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcLzExX1BMQVRPLUlOR1JFRElFTlRFUy1CVVJHRVItRXNjYWxpdmFkYS15LVF1ZXNvLWRlLUNhYnJhLmpwZyIsInNsaWRlc2hvdyI6IjgwNWFkYzYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra-768x512.jpg\" data-width=\"768\" data-height=\"512\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_sorribas-ols-store.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"805adc6\" data-elementor-lightbox-title=\"11_sorribas ols store\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQzLCJ1cmwiOiJodHRwczpcL1wvd3d3Lmlnbml0ZW5leHVtLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcLzExX3NvcnJpYmFzLW9scy1zdG9yZS5qcGciLCJzbGlkZXNob3ciOiI4MDVhZGM2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_sorribas-ols-store.jpg\" data-width=\"600\" data-height=\"689\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3de718eb e-con-full e-flex e-con e-parent\" data-id=\"3de718eb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b7c0e8 elementor-widget elementor-widget-heading\" data-id=\"64b7c0e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projectes 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data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;4&quot;,&quot;columns_laptop&quot;:&quot;4&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-44 post-1331 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-transformacio-dempresa sector-alimentacio-gran-consum-horeca-i-canal-especialista\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/ca\/proyecto\/preparacio-del-llancament-al-gran-consum-i-posada-en-marxa-dun-nou-obrador-duna-empresa-de-pizza-fresca\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-1024x1024.webp\" class=\"attachment-large size-large wp-image-1142\" alt=\"Preparaci\u00f3n lanzamiento gran consumo y puesta en marcha nuevo obrador de empresa de Pizza Fresca 04\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-1024x1024.webp 1024w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-300x300.webp 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-150x150.webp 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