AmbiPur was a key brand that experienced strong international growth at Sara Lee.
The brand not only shifted its positioning from cleaning to the enjoyment of home fragrances, but it also made a clear commitment to innovation.
In these two projects, my contribution involved participating in the innovation process from ideation through viability and development, providing all the necessary elements from the sales team to ensure a successful launch: product size, sales pitch, display box design, recommended price ranges, and client presentations.
AmbiPur 3Volution: We solved the issue of olfactory fatigue in electric diffusers by implementing an automatic fragrance change (within the same group). The key implementation took place in the UK, where we managed to significantly advance ahead of our competitor, AirWick.
AmbiPur Car: We reinvented the world of car fragrances, which until then was limited to the ‘Magic Tree’ product featuring cellulose impregnation technology and a strong initial burst. With AmbiPur Car and its liquid solution, we elevated the quality of fragrances and opened new sales channels, such as gas stations and the entire automotive service sector.
