As part of our inorganic growth strategy to expand into new geographies, Sara Lee closed the purchase of the Fumitox brand in Russia, known for its mosquito repellent tablets sold in strips for rural homes (“Dachas”).
At Spotless, we acquired the Zensect brand (in Great Britain and France) from L’Oréal, as well as the Globol brand (in Germany) from Jeyes. The acquisition of Globol served as a basis to introduce the brand into six Eastern European markets in a ten-month development period.
