{"id":1293,"date":"2024-11-27T13:42:20","date_gmt":"2024-11-27T12:42:20","guid":{"rendered":"https:\/\/www.ignitenexum.com\/proyecto\/communication-development-for-home-care-brands\/"},"modified":"2025-03-10T11:17:37","modified_gmt":"2025-03-10T10:17:37","slug":"communication-development-for-home-care-brands","status":"publish","type":"proyecto","link":"https:\/\/www.ignitenexum.com\/en\/proyecto\/communication-development-for-home-care-brands\/","title":{"rendered":"Communication Development for Home Care Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1293\" class=\"elementor elementor-1293 elementor-168\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17567b8 e-flex e-con-boxed e-con e-parent\" data-id=\"17567b8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74a837f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74a837f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communication Development for Home Care Brands<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21ec0af e-flex e-con-boxed e-con e-parent\" data-id=\"21ec0af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66875d2 e-con-full e-flex e-con e-child\" data-id=\"66875d2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c31d2b elementor-widget elementor-widget-heading\" data-id=\"3c31d2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Company:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb16a4d elementor-widget elementor-widget-heading\" data-id=\"bb16a4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sara Lee<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f2fa0 elementor-widget elementor-widget-heading\" data-id=\"a6f2fa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d7416 elementor-widget elementor-widget-heading\" data-id=\"e0d7416\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/en\/sector\/mass-consumption-home-care\/\" rel=\"tag\">Mass Consumption \u2013 Home Care<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22eb6e9 elementor-widget elementor-widget-heading\" data-id=\"22eb6e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Project:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e595e6 elementor-widget elementor-widget-heading\" data-id=\"0e595e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/en\/area_de_desarrollo\/brand-development\/\" rel=\"tag\">Brand development<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8c79f9 e-con-full e-flex e-con e-child\" data-id=\"c8c79f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555a828 elementor-widget elementor-widget-text-editor\" data-id=\"555a828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Throughout my career in marketing, I have managed numerous communication campaigns, from the creation of the briefing to the supervision of production, media planning and analysis of results. My experience covers both the Spanish and international markets. In 2003, our campaign for Kiwi Limpiacalzado was awarded the &#8216;El Sol&#8217; award at the San Sebastian Film Festival.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84dc6df e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"84dc6df\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7e6130 e-con-full e-flex e-con e-child\" data-id=\"a7e6130\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4620d6a elementor-widget elementor-widget-video\" data-id=\"4620d6a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/KQdQMpCXDdQ?si=Ca974as0H3KCHDON&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-169fb68 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"169fb68\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e4e54a e-con-full e-flex e-con e-child\" data-id=\"5e4e54a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8141c8 elementor-widget elementor-widget-video\" data-id=\"a8141c8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/EYtcoVcvdrg?si=QS66q5e6gwQeIibg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0056421 e-con-full e-flex e-con e-parent\" data-id=\"0056421\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449419a elementor-widget elementor-widget-heading\" data-id=\"449419a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffa8bce e-con-full e-flex e-con e-parent\" data-id=\"ffa8bce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eeed33 elementor-grid-4 elementor-grid-laptop-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"5eeed33\" data-element_type=\"widget\" data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;4&quot;,&quot;columns_laptop&quot;:&quot;4&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-45 post-1333 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-business-transformation sector-food-mass-consumption-horeca-and-specialist-channel\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/preparation-for-the-fmcg-launch-and-startup-of-a-new-chilled-pizza-workshoppreparacion-lanzamiento-gran-consumo-y-puesta-en-marcha-nuevo-obrador-de-empresa-de-pizza-fresca\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-1024x1024.webp\" class=\"attachment-large size-large wp-image-1143\" alt=\"Preparaci\u00f3n lanzamiento gran consumo y puesta en marcha nuevo obrador de empresa de Pizza Fresca 04\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-1024x1024.webp 1024w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-300x300.webp 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-150x150.webp 150w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-768x768.webp 768w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tPreparation for the FMCG Launch and Startup of a New Chilled Pizza WorkshopPreparaci\u00f3n lanzamiento gran consumo y puesta en marcha nuevo obrador de empresa de Pizza Fresca\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-45 post-1329 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-business-transformation sector-food-mass-consumption-horeca-and-specialist-channel\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/preparation-for-the-fmcg-launch-of-the-specialist-brands-obrador-sorribas-and-biogra-in-healthy-food\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1024x768.jpg\" class=\"attachment-large size-large wp-image-1129\" alt=\"Preparaci\u00f3n lanzamiento al Gran Consumo de las Marcas Especialistas &quot;Obrador Sorribas&quot; y &quot;Biogr\u00e1&quot; de alimentaci\u00f3n saludable 04\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1024x768.jpg 1024w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-300x225.jpg 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-768x576.jpg 768w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1536x1152.jpg 1536w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1.jpg 2016w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tPreparation for the FMCG Launch of the Specialist Brands &#8220;Obrador Sorribas&#8221; and &#8220;Biogr\u00e1&#8221; in Healthy Food\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-41 post-1325 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-brand-development sector-food-mass-consumption-horeca-and-specialist-channel\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/relaunch-of-the-sorribas-and-biogra-brands-in-healthy-food\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra.jpg\" class=\"attachment-large size-large wp-image-1019\" alt=\"\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra.jpg 1000w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra-300x200.jpg 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tRelaunch of the \u201cSorribas\u201d and \u201cBiogr\u00e1\u201d Brands in Healthy Food\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-39 post-1321 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-innovation sector-mass-consumption-home-care\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/development-of-innovation-projects-for-air-fresheners-under-the-ambipur-brand-with-a-focus-on-trade-marketing-inputs\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"966\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/9_ambipur-car-1.jpg\" class=\"attachment-large size-large wp-image-1081\" alt=\"Desarrollo de proyectos de innovaci\u00f3n para Ambientadores en la marca Ambipur con foco en los inputs de Trade Marketing 01\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/9_ambipur-car-1.jpg 628w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/9_ambipur-car-1-195x300.jpg 195w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tDevelopment of Innovation Projects for Air Fresheners under the AmbiPur Brand with a Focus on Trade Marketing Inputs\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1155,"template":"elementor_header_footer","area_de_desarrollo":[41],"sector":[47],"class_list":["post-1293","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","area_de_desarrollo-brand-development","sector-mass-consumption-home-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication Development for Home Care Brands - IGNITE NEXUM<\/title>\n<meta name=\"description\" content=\"Throughout my career in marketing, I have managed several communication campaigns, from the creation of the briefing to the...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/communication-development-for-home-care-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Development for Home Care Brands - IGNITE NEXUM\" \/>\n<meta property=\"og:description\" content=\"Throughout my career in marketing, I have managed several communication campaigns, from the creation of the briefing to the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/communication-development-for-home-care-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"IGNITE NEXUM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T10:17:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/11\/kiwi-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" 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