{"id":1297,"date":"2024-11-28T12:07:58","date_gmt":"2024-11-28T11:07:58","guid":{"rendered":"https:\/\/www.ignitenexum.com\/proyecto\/development-and-internationalization-of-a-protection-positioning-for-household-insect-control-brands\/"},"modified":"2025-03-10T11:25:08","modified_gmt":"2025-03-10T10:25:08","slug":"development-and-internationalization-of-a-protection-positioning-for-household-insect-control-brands","status":"publish","type":"proyecto","link":"https:\/\/www.ignitenexum.com\/en\/proyecto\/development-and-internationalization-of-a-protection-positioning-for-household-insect-control-brands\/","title":{"rendered":"Development and Internationalization of a Protection Positioning for Household Insect Control Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1297\" class=\"elementor elementor-1297 elementor-177\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15e25f8d e-flex e-con-boxed e-con e-parent\" data-id=\"15e25f8d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebc0baf elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7ebc0baf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Development and Internationalization of a Protection Positioning for Household Insect Control Brands<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317a3e4e e-flex e-con-boxed e-con e-parent\" data-id=\"317a3e4e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6fec77f8 e-con-full e-flex e-con e-child\" data-id=\"6fec77f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4afd33e2 elementor-widget elementor-widget-heading\" data-id=\"4afd33e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Company:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67cefe94 elementor-widget elementor-widget-heading\" data-id=\"67cefe94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sara Lee<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be28392 elementor-widget elementor-widget-heading\" data-id=\"be28392\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Sector:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b04a7 elementor-widget elementor-widget-heading\" data-id=\"b3b04a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/en\/sector\/mass-consumption-home-care\/\" rel=\"tag\">Mass Consumption \u2013 Home Care<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228cd836 elementor-widget elementor-widget-heading\" data-id=\"228cd836\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Project:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5303d7 elementor-widget elementor-widget-heading\" data-id=\"5a5303d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.ignitenexum.com\/en\/area_de_desarrollo\/brand-development\/\" rel=\"tag\">Brand development<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-612d23a e-con-full e-flex e-con e-child\" data-id=\"612d23a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f933874 elementor-widget elementor-widget-text-editor\" data-id=\"1f933874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the household insect control category, consumers are particularly concerned about the toxicity of products in relation to their families and pets. While most brands promised maximum efficacy (&#8220;elimination&#8221;), only a few worldwide managed to establish a strong positioning based on protection (&#8220;protective shield&#8221;). This project involved transferring the knowledge gained with brands such as \u201cGoodKnight\u201d in India, \u201cVape\u201d in Italy, and \u201cPyrel\u201d in France to other brands with sufficient brand equity to move in this direction. In addition to bold adjustments in brand positioning, it also entailed an innovation plan aligned with this new strategy.   <\/p>\n<p>The role of the Global Marketing and R&#038;D teams in Barcelona, Mumbai, and Seoul was essential for its development.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4e9701 e-flex e-con-boxed e-con e-parent\" data-id=\"a4e9701\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6777869 e-con-full e-flex e-con e-child\" data-id=\"6777869\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58b8361 elementor-widget elementor-widget-image\" data-id=\"58b8361\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/elementor\/thumbs\/3_homekeeper_brand_banner-r2p0dx21vc1yxp2hfl2gebxff3uuh0sqlcx97n16sg.jpg\" title=\"3_homekeeper_brand_banner\" alt=\"Desarrollo de proyectos de innovaci\u00f3n para Ambientadores en la marca Ambipur con foco en los inputs de Trade Marketing 05\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffe6ad8 e-con-full e-flex e-con e-parent\" data-id=\"5ffe6ad8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8d607f elementor-widget elementor-widget-heading\" data-id=\"1c8d607f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afdb745 e-con-full e-flex e-con e-parent\" data-id=\"5afdb745\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c9e56 elementor-grid-4 elementor-grid-laptop-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"13c9e56\" data-element_type=\"widget\" data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;4&quot;,&quot;columns_laptop&quot;:&quot;4&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-45 post-1333 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-business-transformation sector-food-mass-consumption-horeca-and-specialist-channel\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/preparation-for-the-fmcg-launch-and-startup-of-a-new-chilled-pizza-workshoppreparacion-lanzamiento-gran-consumo-y-puesta-en-marcha-nuevo-obrador-de-empresa-de-pizza-fresca\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-1024x1024.webp\" class=\"attachment-large size-large wp-image-1143\" alt=\"Preparaci\u00f3n lanzamiento gran consumo y puesta en marcha nuevo obrador de empresa de Pizza Fresca 04\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-1024x1024.webp 1024w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-300x300.webp 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-150x150.webp 150w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo-768x768.webp 768w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2025\/02\/13_Pizza-Fresca-Fratelli-Colombo.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tPreparation for the FMCG Launch and Startup of a New Chilled Pizza WorkshopPreparaci\u00f3n lanzamiento gran consumo y puesta en marcha nuevo obrador de empresa de Pizza Fresca\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-45 post-1329 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-business-transformation sector-food-mass-consumption-horeca-and-specialist-channel\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/preparation-for-the-fmcg-launch-of-the-specialist-brands-obrador-sorribas-and-biogra-in-healthy-food\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1024x768.jpg\" class=\"attachment-large size-large wp-image-1129\" alt=\"Preparaci\u00f3n lanzamiento al Gran Consumo de las Marcas Especialistas &quot;Obrador Sorribas&quot; y &quot;Biogr\u00e1&quot; de alimentaci\u00f3n saludable 04\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1024x768.jpg 1024w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-300x225.jpg 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-768x576.jpg 768w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1-1536x1152.jpg 1536w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/12_2006_Nuevo-Obrador-Sorribas-1.jpg 2016w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tPreparation for the FMCG Launch of the Specialist Brands &#8220;Obrador Sorribas&#8221; and &#8220;Biogr\u00e1&#8221; in Healthy Food\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-41 post-1325 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-brand-development sector-food-mass-consumption-horeca-and-specialist-channel\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/relaunch-of-the-sorribas-and-biogra-brands-in-healthy-food\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra.jpg\" class=\"attachment-large size-large wp-image-1019\" alt=\"\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra.jpg 1000w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra-300x200.jpg 300w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/11_PLATO-INGREDIENTES-BURGER-Escalivada-y-Queso-de-Cabra-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tRelaunch of the \u201cSorribas\u201d and \u201cBiogr\u00e1\u201d Brands in Healthy Food\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post elementor-filter-39 post-1321 proyecto type-proyecto status-publish has-post-thumbnail hentry area_de_desarrollo-innovation sector-mass-consumption-home-care\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/development-of-innovation-projects-for-air-fresheners-under-the-ambipur-brand-with-a-focus-on-trade-marketing-inputs\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"966\" src=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/9_ambipur-car-1.jpg\" class=\"attachment-large size-large wp-image-1081\" alt=\"Desarrollo de proyectos de innovaci\u00f3n para Ambientadores en la marca Ambipur con foco en los inputs de Trade Marketing 01\" srcset=\"https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/9_ambipur-car-1.jpg 628w, https:\/\/www.ignitenexum.com\/wp-content\/uploads\/2024\/12\/9_ambipur-car-1-195x300.jpg 195w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tDevelopment of Innovation Projects for Air Fresheners under the AmbiPur Brand with a Focus on Trade Marketing Inputs\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1115,"template":"elementor_header_footer","area_de_desarrollo":[41],"sector":[47],"class_list":["post-1297","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","area_de_desarrollo-brand-development","sector-mass-consumption-home-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Development and Internationalization of a Protection Positioning for Household Insect Control Brands - IGNITE NEXUM<\/title>\n<meta name=\"description\" content=\"In the household insect control category, consumers are particularly concerned about the toxicity of products in relation to their families and pets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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