{"id":1309,"date":"2024-12-01T13:53:53","date_gmt":"2024-12-01T12:53:53","guid":{"rendered":"https:\/\/www.ignitenexum.com\/proyecto\/development-and-launch-of-several-innovations-in-the-combat-brand-in-the-united-states\/"},"modified":"2025-03-10T11:39:40","modified_gmt":"2025-03-10T10:39:40","slug":"development-and-launch-of-several-innovations-in-the-combat-brand-in-the-united-states","status":"publish","type":"proyecto","link":"https:\/\/www.ignitenexum.com\/en\/proyecto\/development-and-launch-of-several-innovations-in-the-combat-brand-in-the-united-states\/","title":{"rendered":"Development and Launch of Several Innovations in the Combat Brand in the United States"},"content":{"rendered":"\t\t
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Development and Launch of Several Innovations in the Combat Brand in the United States<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tCompany:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tHenkel<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tSector:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tMass Consumption \u2013 Home Care<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tProject:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tInnovation<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Combat brand, specialized in cockroach control in the United States, had gone several years without innovations. Its focus was limited to leadership in cockroach traps, which reduced its relevance among consumers and compared to the leading brand, Raid.<\/p>\n

This project marked Combat’s return to innovation in a category highly regulated by the FDA and state regulations, which vary by region. Thanks to the collaboration between Henkel’s local team in Scottsdale, Arizona, and the global teams in D\u00fcsseldorf and Barcelona, three new initiatives were brought to market in a record time of three years, and were very well received by distributors: Combat Gel Syringe, Combat Foam Aerosol, Combat Ant Double Bait.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Related projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\"Preparaci\u00f3n\t\t<\/div>\n\t\t\t\t
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\n\t\tPreparation for the FMCG Launch and Startup of a New Chilled Pizza WorkshopPreparaci\u00f3n lanzamiento gran consumo y puesta en marcha nuevo obrador de empresa de Pizza Fresca\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tPreparation for the FMCG Launch of the Specialist Brands “Obrador Sorribas” and “Biogr\u00e1” in Healthy Food\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tRelaunch of the \u201cSorribas\u201d and \u201cBiogr\u00e1\u201d Brands in Healthy Food\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tDevelopment of Innovation Projects for Air Fresheners under the AmbiPur Brand with a Focus on Trade Marketing Inputs\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1103,"template":"elementor_header_footer","area_de_desarrollo":[39],"sector":[47],"class_list":["post-1309","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","area_de_desarrollo-innovation","sector-mass-consumption-home-care"],"acf":[],"yoast_head":"\nDevelopment and Launch of Several Innovations in the Combat Brand in the United States - IGNITE NEXUM<\/title>\n<meta name=\"description\" content=\"The Combat brand, specialized in cockroach control in the United States, had gone several years without innovations...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/development-and-launch-of-several-innovations-in-the-combat-brand-in-the-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development and Launch of Several Innovations in the Combat Brand in the United States - 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