{"id":1313,"date":"2024-12-02T13:55:13","date_gmt":"2024-12-02T12:55:13","guid":{"rendered":"https:\/\/www.ignitenexum.com\/proyecto\/acquisition-of-two-insect-control-brands-in-germany-and-russia\/"},"modified":"2025-03-10T11:42:09","modified_gmt":"2025-03-10T10:42:09","slug":"acquisition-of-two-insect-control-brands-in-germany-and-russia","status":"publish","type":"proyecto","link":"https:\/\/www.ignitenexum.com\/en\/proyecto\/acquisition-of-two-insect-control-brands-in-germany-and-russia\/","title":{"rendered":"Acquisition of Two Insect Control Brands in Germany and Russia"},"content":{"rendered":"\t\t
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Acquisition of Two Insect Control Brands in Germany and Russia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tCompany:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tSara Lee, Spotless Group<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tSector:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tMass Consumption \u2013 Home Care<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tProject:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tMergers and acquisitions<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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As part of our inorganic growth strategy to expand into new geographies, Sara Lee closed the purchase of the Fumitox brand in Russia, known for its mosquito repellent tablets sold in strips for rural homes (\u201cDachas\u201d).<\/p>\n

At Spotless, we acquired the Zensect brand (in Great Britain and France) from L\u2019Or\u00e9al, as well as the Globol brand (in Germany) from Jeyes. The acquisition of Globol served as a basis to introduce the brand into six Eastern European markets in a ten-month development period.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Related projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\"Preparaci\u00f3n\t\t<\/div>\n\t\t\t\t
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\n\t\tPreparation for the FMCG Launch and Startup of a New Chilled Pizza WorkshopPreparaci\u00f3n lanzamiento gran consumo y puesta en marcha nuevo obrador de empresa de Pizza Fresca\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tPreparation for the FMCG Launch of the Specialist Brands “Obrador Sorribas” and “Biogr\u00e1” in Healthy Food\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tRelaunch of the \u201cSorribas\u201d and \u201cBiogr\u00e1\u201d Brands in Healthy Food\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tDevelopment of Innovation Projects for Air Fresheners under the AmbiPur Brand with a Focus on Trade Marketing Inputs\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1125,"template":"elementor_header_footer","area_de_desarrollo":[43],"sector":[47],"class_list":["post-1313","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","area_de_desarrollo-mergers-and-acquisitions","sector-mass-consumption-home-care"],"acf":[],"yoast_head":"\nAcquisition of Two Insect Control Brands in Germany and Russia - IGNITE NEXUM<\/title>\n<meta name=\"description\" content=\"As part of our inorganic growth strategy to expand into new geographies, Sara Lee closed the purchase of the Fumitox brand in Russia...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ignitenexum.com\/en\/proyecto\/acquisition-of-two-insect-control-brands-in-germany-and-russia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acquisition of Two Insect Control Brands in Germany and Russia - 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