The Vape brand in Italy aimed to compete with the global leader “Autan” in skin protection against mosquitoes. After an in-depth consumer analysis, we focused on advancing the product’s natural attributes and addressing organoleptic challenges.
The development of new ranges for “Vape” extended to other brands such as “Bloom” in Spain, “Home Keeper” in South Korea, and “ZenSect” in France. Additionally, it facilitated entry into the pharmacy channel.
